ReidRide 9 to roll July 22 with slightly different route

July 10th, 2017

When the 9th ReidRide rolls onto Reid Parkway on July 22, hundreds of riders will share in the fun and excitement the event always generates as they launch into the 22-mile course with family and friends.

Riders gather on the Reid Health campus for the 2016 ReidRide.

Riders gather on the Reid Health campus for the 2016 ReidRide.

But organizers say the true impact and sometimes overwhelming emotion of the annual event comes later, when hundreds of area kids get fitted with a pair of new athletic shoes. “The ride is awesome. The excitement of the riders and the fun is great. Yet, nothing is more touching than seeing some of these kids get a new pair of shoes – some for the first time — thanks to the funds we raise each year from very generous donors,” said Justin Burkhardt, Director of Reid Foundation.

ReidRide has provided funding over eight years to give out more than 10,000 pairs of shoes to kids across the region served by Reid Health, Burkhardt said. He said volunteers at the distributions over the years have shared numerous heart-wrenching stories. Some have arrived wearing worn out flip flops. Others have arrived in shoes that did not fit properly.

“The ride is a wonderful and fun event,” Burkhardt said. “And thanks to the people who will participate this year, we will be able to again provide shoes to kids who might otherwise not be able to have them.”

Burkhardt said the main significant change for 2017 is in the route, due to the continued construction on Chester Boulevard. Instead of heading down Chester at the launch of the event, riders will instead proceed west on Industries Road.

Riders will continue to Salisbury Road, then head south to connect with U.S. 40, which will from then on be the same route as in the past.

When ReidRide began in 2009 with less than 200 riders on a rainy morning at Petro truck stop, Burkhardt said he doesn’t think anyone knew just how much the ride would grow over the years. He believes the great organization of the event, the family atmosphere and wonderful volunteers are what keep it popular.

“It’s a ride, not a race. It’s an opportunity to safely see and ride Wayne County. It’s a wellness event. And it supports a great cause,” he said.

Burkhardt is hoping for from 700 to 1000 riders. He said the event has wonderful support from sheriff’s, fire and police departments, who help maintain traffic safety. He encourages drivers to keep the ride and route in mind as well.

To sign up for, or to donate to the cause, visit: www.ReidRide.org.